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    Yesterday, I was driving through St. Pete’s to meet a friend who had, by some strange twist of fate, ended up with my driver’s license the night before. Since I had a plane to catch the next day back to Pennsylvania and I needed my ID, I didn’t have much of a choice but to meet up for lunch to get it back.

    On the way though, as I was driving to meet my friend, I passed a building with “Haslam’s Book Store” modestly painted onto a simple white sign. Since I was in need of a book for my upcoming three hour layover in Detroit, I pulled over - not knowing anything about it other than it boasted having an inventory of 300,000 used and new books and was apparently the largest bookstore in Florida.

    Indeed, the inside was impressive. Still owned and operated by the family that opened it back in 1933 in the midst of the Great Depression, it had a wide variety of all sorts of books new and old. Behind enclosed glass cases were first editions, signed copies, and antiques. The decor was dated, but not off-putting. The owner’s two cats walked freely throughout the store. Locals browsed quietly.

    And as I came to find out how the local lore goes, in the last years of Jack Kerouac’s life before he died of liver failure while he was living in St. Pete’s, he used to frequently come into the store to browse. It was rare that he made a purchase, but he would often rearrange his own books on the shelves so that they were eye-level and easy to find - much to the displeasure of the current owner’s grandfather, who asked him repeatedly to stop taking the books out of alphabetical order.

    I found myself in a conversation with another customer, an older man in a cut-off t-shirt with whispy white hair and stubble. He had lived in St. Pete’s all his life.

    “So, really, this Kerouac story - how true is it?” I asked, still skeptical of the story, despite appreciating the sentiments behind the possible myth.

    “Oh, yes, yes, it’s true enough,” he said. “I didn’t know him. Most people didn’t know him. But he was always around, always walking somewhere around town. There was this bar just down the street, he was there about every night. Me and my buddies always saw him there. Of course, I knew that he was a writer, but I didn’t know much else about him at that time. He kept to himself mostly, but he had a temper too. We even saw him get in a fistfight one night.”

    I nodded, wondering if this was all a part of the myth - did everyone who lived here have a personal story about Jack? - and then realizing that it didn’t even matter. Truth or not, it was real.

    “It was a while different world then,” the old man said and his voice trailed off. “Boy, it was a different world.”

    We talked a little longer. After a bit, I continued perusing until I picked out a used book for my travels, gave one of the cat’s a goodbye petting, and made my purchase. Then I went on to retrieve my license, book in tow.

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    1. 1
      Boston Content Event Recap

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      We had an incredible showing at our first ever (SOLD OUT!) Boston Content event on Wednesday, May 9.

      The offices of CampusLIVE started to fill up quickly at 7pm with content patrons (red name tags), content creators (blue name tags) and content enthusiasts (green name tags).  Beers were opened, mingling began and PopChips and Boloco mini burritos were consumed. It was great to see so many various backgrounds in business and expertise come together to talk about content — something we all love to do, make and explore.

      THE MAIN EVENT

      At 7:30pm, our panel of experts took their seats: Lora Kratchounova, CEO & Founder of ScratchMM; Boris Revsin, CEO & Founder of CampusLIVE; John Dukakis, SVP & Co-Director of Content at Hill Holliday; and Chase Garbarino, CEO & Founder of Streetwise Media and BostInno

      This mix of panelists was specifically chosen with their range of experience in what content means to each of them, from business, to brands, to media and startups.  And they proved to be knowledgeable and worthy.

      Boston Content co-creators Jay Acunzo & Arestia Rosenberg served as moderators and kicked things off with a basic, yet important question: “What is content?”  

      Further questions were kicked around from there, such as:

      • What does content mean/look like to your business?  
      • What is your company’s process for creation?  
      • What’s the relationship between content and social?  

      Attendees also had the opportunity to tweet in questions with the #BostonContent hashtag.

      The panel’s highlight reel included a lively discussion about journalism and what it means to be subjective. The speakers challenged each other’s thoughts and opinions and debated their views, closing with the following, rapid-fire fill-in-the-blanks:

      • To work in content, you need to be____.
      • To make your content stand out, the most important things is____.
      • Content curation is_____.
      • For Boston to be THE hub for content professionals, we need ____.

      We wrapped up the panel with some burning questions from the audience. 

      To see some of the insight, check out some of the night’s tweets from attendees below (and on twitter via the #BostonContent hashtag for more).

      The responses from the support of this new community came pouring in, and we’re absolutely thrilled to begin creating a new, burgeoning community in Boston!

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